Personetics
PrimacyEdge
Personetics approached us to create a launch video introducing their new breakthrough solution for Primacy in the banking world. The goal was to build excitement, deliver a memorable experience, and create a genuine sense of wonder for the audience.
Client: Personetics
Design: Ivan Miguel
Art Director: Yaya Gadon
Animation and sound: Yaya Gadon
Solution:
With a limited timeline, we developed the concept, visual style, and motion approach to feel big, alive, and effortlessly refined.
The animation needed to reflect the qualities of Personetics itself: easy to work with, technologically advanced, and beautifully smooth.
Process:
Our creative direction combined flat 2D graphics with carefully crafted 3D elements, merging the two worlds in a seamless way.
This approach allowed us to move fluidly from broad, high-level views of the banking landscape into the smallest details of user financial behavior.
The result is a dynamic and flowing piece where transitions become storytelling moments, emphasizing the key messages while maintaining elegance and energy from start to finish.
