Personetics

Personetics approached me to create a launch video introducing their new breakthrough solution for Primacy in the banking world. The goal was to build excitement, deliver a memorable experience, and create a genuine sense of wonder for the audience.

Solution

With a limited timeline, I developed the concept, visual style, and motion approach to feel big, alive, and effortlessly refined. The animation needed to reflect the qualities of Personetics itself: easy to work with, technologically advanced, and beautifully smooth.

Process

My creative direction combined flat 2D graphics with carefully crafted 3D elements, merging the two worlds in a seamless way. This approach allowed the film to move fluidly from broad, high-level views of the banking landscape into the smallest details of user financial behavior.

The result is a dynamic and flowing piece where transitions become storytelling moments, emphasizing the key messages while maintaining elegance and energy from start to finish.